Visibility is the starting point of your journey to selling your services online. Due to the obvious market saturation, it is increasingly difficult to stand out and get noticed by potential clients and employers. 

Notice how it’s already hard to stand out? What could be more challenging?

Getting a client to respect you and want to work with you. With a simple resume and portfolio, you can hope to get your big break in a few years of highly disciplined work ethic. 

But we feel it is rather smart to put efforts where they’ll be appreciated and can bring you your desired outcomes.

By the end of this article, you’ll know….

The 2 challenges One faces with a Website Portfolio 

And, A 4-step plan to resolve them!

The difference between a beginner & a pro-level Digital Marketing Portfolio? The pros have : “A Well Crafted Creative Portfolio Website”. 

The 2 challenges to get there? 

• Visibility(Overall SEO & Readability)
• Crafting your portfolio as a Sales Funnel.

That’s right, a portfolio is you marketing yourself. It’s only natural to overcome these criteria.

Pro’s have some of the best portfolio websites & they are quite different from  regular portfolios

•  A unique personal branding to capture viewer’s attention and start building intrigue.
•  Establish a visual hierarchy to capture & direct the viewer’s attention to desired destinations.
•  Can build trust with potential clients, and employers.
•  Control over the narrative.
•  Control over the reader’s perspective.
•  Increases the chance of conversions.
•  Unlimited set of options to present your personality & work.
•  Acts as a strong-evergreen conversion funnel.

But before that,

Why a Website over a Regular Portfolio?

We are not against regular portfolios or other portfolio representation methods either, but you should be aware of some very obvious drawbacks to them. 

Lack of perspective control, in most cases inability to form trust in your service and getting ignored by clients & employers.

That’s more than enough to ruin your days as a professional.

Since you now have all the reasons to do it;

Here’s the 4 – step guide to “showcase your website portfolio like a pro!”

The detailed 4-step plan:

Get yourself a website: 

Your portfolio is now going to be a window for the client to get a hold of your nature & strengths as a professional. All the more reason to make it as personal & interesting as you can!

Your portfolio must be a strong evergreen conversion funnel, that you can update as and when needed. 

Most people here choose the easy way out, which is to go with pre-built templates to set up their portfolios. Not their fault, it seems to be the easiest and the most viable option. 

But, is it?

While you can most certainly make it work, it can be a major distraction and a threat to your productivity and business.

You’ll see how later. For now, let’s get to the really important steps….

Crafting your landing page:

Here comes the first crucial part of your portfolio. With the reader’s expectations at their highest, It’s a chance to leverage them in order to establish a human-to-human connection with your potential client by showing off your personality and skills. 

This is where the pro’s curate their portfolio with a unique personal touch.

The page is basically where professionals talk about their personal life, backgrounds, experience and achievements. However, you’ll have to be more specific without appearing needy to establish a true connection.

Add subtle touches like a hobby you’ve recently developed, your go-to beverages/snacks.

Unexpected details other than the  skills you’ve acquired throughout your career that make you valuable in the eyes of your now potential client/employer.

Showcasing your best & most credible work:

If we have made it to this section, viewers now have an idea of your personality and your skills. Now we are in the most crucial part of the funnel, and our goal is to gain the firm belief of our prospect in your skills as a professional.

Share some of your best works with the highest performing statistics to back them up,

Highlight the benefits your skills added to the work,

Make it easy for the viewer to understand how it all fell into place.

The best work in straightforward terms means, your work that has brought your clients the most results. Sharing the data & statistics work wonders in gaining the trust of your client/employer.

Your viewers will now need a clear way of contacting you!

Give viewers a clear way to contact you:

Your reader needs a very clear and concise way to contact you once they firmly believe in your skills.The final part of the funnel is, to use a form and give the readers a proper, clear way of contacting you.

This could have come in the last part but we suggest you put this here, you can choose to put it in the previous section if it doesn’t risk cramming the page.

“Genuine testimonials from previous clients that you’ve worked with to add more to the credibility.”

Planning stage completed, Let’s commence & talk about the implementation,

While the method of pre-built templates seems easy, it may cost you several important leads –

• While most templates are appealing and well-crafted, you may end up compromising or even sacrificing your personal style.
• Let’s say you find your perfect style template, but there are chances it has unnecessary codes that hinder your flow of ideas. Instant client repellant. 
• Templates in general are SEO friendly however in most cases, they sacrifice flexibility in order to achieve it. Making you sacrifice on your portfolio goals.
•  You may get some pre-built features that you weren’t hoping for and now you’re stuck with having to compromise with control & functionality.
• It’ll leave you dependent on template providers for updates, bug fixes, etc. 

And remember, successfully forming a human to human connection will help you gain top of mind awareness with your client. 

With the goal to create a lasting impression on the prospect’s mind, you might require professional help.

Dedicated to your vision, we can help you create– 

• A custom website portfolio structure, updated & bug free to help gain trust & respect from your prospects upholding professionalism throughout the portfolio. 
• With stunning pages capable of directing the flow of the viewers actions on the website, we’ll help you get specific about your target audience, reach out to them with proper SEO making you stand out.

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• Controlling the narrative & perspective of the prospect while driving them towards your desired responses, adding extra layers to set you up as an authority figure with services like logo creation and other design elements.

At WhiterApps, we’re dedicated to helping businesses boost their online presence with effective web design solutions. Whether it’s creating a mobile-responsive website or optimizing your existing one, we’re here for you every step of the way!

P.S. Ready to enhance your business’s visibility? Reach out today, and let’s craft a strategy that attracts more customers to your door!

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